Keep your phone close, hands-free

Handmade in Italy – Premium quality,refined design
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Your phone, always within reach

Elegant, minimal, and made to stand out.
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Essential accessories for your daily life

Phone necklaces, keyholder, bracelets & more, thoughtfully designed to make your daily routine easier.
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ACCESSORIES THAT TELL A STORY

Explore our collection of handmade phone necklaces, removable phone straps, keychains, and more. Each piece is carefully crafted in Bologna by skilled Italian artisans, blending contemporary design, vibrant colors, and authentic Made in Italy quality.

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key lanyard 034

€39,00

Key lanyard made of 6mm thick orange-red-pink climbing rope with vibrant orange and red details, logo tag, and a solid green carabiner. The adjustable length lets you wear it around your neck, attach it to your trousers for secure pockets, or clip it to your bag — perfect for keeping your keys stylishly safe and close.

Made from non-toxic, vegan materials.

Handmade in Italy with care and craftsmanship.

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key holder multicolor fringe

€25,00

Anello in acciaio da 3,8 cm con grande moschettone verde solido, anello portachiavi e 8 fili di paracord multicolore da 4 mm, dettagli in argento e targhetta blueANDtrue in argento. Un charm resistente e versatile, perfetto come portachiavi, accessorio per borse o piccolo regalo elegante, fatto a mano in Italia con cura artigianale.

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key lanyard 037

€39,00

Key lanyard in military green, beige, and blue, made from 6mm thick paracord with beige and black accents, logo tag, and a solid black carabiner.

Adjustable length lets you wear it around your neck, on your trousers, bag, or even as a belt — always secure, always stylish.

Handmade in Italy by blueANDtrue from non-toxic, vegan materials.

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key lanyard 048

€39,00

Crafted from a sleek olive green-grey climbing rope with shimmering details, accented by a gold-tone carabiner and matching logo tag.

Made from non-toxic, vegan materials.

Adjustable length – wear around the neck, attach to trousers, or clip to your bag with effortless elegance.

Our handcrafted pieces are limited – elevate your everyday essentials today!

CUSTOMER TESTIMONIALS

Ottimo acquisto! -Federica

Simply wonderful! -Cristina

Ordered an iphone case and airpod straps. Less than 24 hours later the order arrived. Amazing product. thank you. - Sinah

Hübsch und hochwertig. - Astrid

Thank you!!! I LOVE my new necklace really a lot. -Anja

Bellissimo oggetto che corrisponde anche ai miei valori di sostenibilità. Arrivato puntuale, veramente soddisfatta! - Barbara

Simply wonderful and color power. - Cristina

Very original key lanyard. I love it. It is amazing. 🤩 - Iris

Molto bello e resistente.Fantastico per il mio nuovo cellulare. -Valentina

Great to wear. -Michele

Meraviglioso, come sempre. E servizio clienti pazzesco, gentile e veloce! -Paola

Select ItemAlbertoUniversal phone strap in multiple colorsvia Email6 months agoWonderfull

ormai faccio tutto con il telefono! quindi questa custodia è perfetto per me,
adoro!! qualità ottima, robusto e colori stupendi. pecato che la
lunghezza non è regolabile. -Alice

functional and stylish, love it! -Kerstin

I love my Channel style phone cover , high quality and elegant. - Lucia

Really chic and modern! The horizontal design looks so unique and makes this
piece feel super elegant. I love it because it’s special.

– Sophie M

Select ItemTAnjaphone necklace N°045 gold or silvervia Email8 months agoperfect

perfect accessoire

Stylish and Practical! I'm
really happy with the Key Lanyard 034! The design is unique and
eye-catching, and it feels very sturdy and well made. It's comfortable
to wear around the neck and keeps my keys easily accessible. Definitely a
great mix of fashion and function. Would highly recommend! - Nicolett

Exactly as pictured, super cute, and practical. I’ve worn it 1 day and already gotten multiple compliments! -Leah

Sono felicissima della scelta
E sono state gentilissime con me. -Sara

I like the necklace very much, it's really well done! -Cristina


It is easy to use and love to use by professional. I can see the good quality of materials is being used bu blueandtrue and it has made in accordance with the standard of safety of users.

Karolyn Buenvenida

Sehr schöne und praktische Sachen, hervorragender Kundenservice und vorallem offen fuer Sonderanfertigungen.

Paul

Lieferung schneller als gedacht. Schönes Produkt, aber verhältnismäßig teuer. Trotzdem gibts von mir eine Kaufempfehlung. Mein IPhone 7 passt perfekt in die Hülle.

riedlfranziska
phone strap with makramé details on horizzontal cover

The Vision Behind blueANDtrue

blueANDtrue was founded in 2014 by Berlin-born fashion designer Samja Schroeder, now based in Bologna, Italy.

Our signature phone necklaces combine style and practicality. Each long necklace is attached upside down to a shockproof silicone cover, giving you easy access to your phone for emails, messages, or photos — and the freedom to set it down safely whenever you need.

But blueANDtrue is more than functional — it's a beautiful accessory. Every piece is handcrafted in our Bologna studio, combining skilled leatherwork, precise sewing, and artisanal macramé techniques, blending artisanal quality with contemporary design.